China’s fashion industry is experiencing unprecedented growth, fueled by a dynamic shift in consumer behavior and increasing domestic demand. Once heavily reliant on exporting affordable goods to global markets, the nation’s fashion sector has evolved into a vibrant ecosystem that is reshaping both local and international trends.
Rising Domestic Consumption
China’s burgeoning middle class and growing disposable income have made it one of the largest and fastest-growing fashion markets in the world. Domestic consumers, particularly Gen Z and millennial shoppers, are driving this boom with their demand for quality, style, and individuality.
